By: Linda Fulkerson
Website analytics help you measure what is working, what hasn’t worked so well, and what has the potential to work better in your marketing. By monitoring your site’s search strings, you can learn not only how many people have visited your site, but also what brought them there (social media, direct visit, or organic search), how long they stayed, what content they viewed and more.
You can use that information to create more of the most popular content topics and less of those topics that barely bring any guests. This data can help you refine your brand and help position you as an authority in your niche. Much more information than what I’ve described here can be attained through a comprehensive analytics system.
If you aren’t currently using analytics to help with your marketing, I encourage you to start! The big plus is that you can access great analytics data for no cost. Most of the better free website platforms include built-in analytics, and you can add Google Analytics to many website platforms. If you have a hosting service that uses cPanel, you have two very robust analytics platforms included in your hosting package – Awstats and Webalzer. I use both of those as well as Google Analytics, but I do use Google Analytics most often, so that’s what I selected in this week’s poll.