Posts Tagged » Email Marketing

Weekly Poll: Do You Use Email Marketing?


Jul 22, 2014 Weekly Poll , 0 Comments

By: Linda Fulkerson When I worked as the director of digital services at a large media group in Texas, one of the sales trainers gave a statistic about following up with potential customers. He said the average customer has had seven contacts with a business before they buy. Seven. So, one-and-done marketing won’t generate the best results. We need to follow up with our potential customers, who, in marketing terms, are called “leads.” Email marketing [...]