Podcast: Making the Most of Social Media

By

Jul 24, 2014 ShowNotes 1 Comment

Play

Making the Most of Social Media

By: Linda Fulkerson

Social Media is an important tool in our marketing toolbox. This episode offers an overview of the benefits of using social media. This is an introduction to a series on social media. In future podcast episodes and/or blog posts, we’ll discuss more specifics of the most popular platforms, including tips on how to use them effectively.

In this episode:

  • 00:22 Recap of this week’s blog posts
  • 00:51 About social media marketing
  • 2:06 Your most effective sales tool
  • 2:44 Purpose of social media
  • 3:17 What is social media?
  • 4:00 Benefits of using social media
  • 5:30 Social media etiquette & tips
  • 9:59 Steps toward social media success
  • 11:35 Types of social media sites
  • 13:52 Recap with additional tips
  • 19:23 Devotional – Faith Is . . .

A couple of apologies:

First of all, I’m “this close” to getting over the cough that has plagued me for the past several weeks, but I still am coughing and I apologize for that.

Second – near the end of the podcast, just as I was going through the devotional part, my microphone started cutting in and out. I will likely have to buy a new headset/mic before I record next week’s podcast, but much of the devotional part was intermittent. I’ve typed the outline below, and I’m sorry it wasn’t clear on the podcast.

Faith Is . . .

1) Stretching the imagination

2) Taking the initiative

3) Expecting the best

4) Risking failure (rejection)

5) Waiting for the answer

6) Following instructions

7) Never giving up (Luke 15 – Lost Coin, Lost Sheep, Lost Son)

8) Forgetting the past and looking to the future – Philippians 3:13-14

In the next episode . . .

We’ll discuss how to make the most of social media by integrating it with your email marketing list.

Upcoming Blog Posts:

  • Friday – Today’s Tip: Your Most Effective Sales Tool (mentioned in the podcast)
  • Monday – Today’s Tip: Open Graph – How it affects your social media posts & how to use it

You may also be interested in:

Do you have any topics to request or resources you’d find useful within the Marketing for Christian Writers program?

  • If so, please leave a comment below.

Subscribe in iTunes – or download the Podcast app for your mobile device and search for us.

subscribe in itunes

Summary
Article Name
Podcast: Making the Most of Social Media
Description
Social Media is an important tool in our marketing toolbox. This episode offers an overview of the benefits of using social media.
Author


Comments

Leave a Reply