Podcast: Big Picture Marketing

By

Jun 26, 2014 ShowNotes , 2 Comments

Play

When it comes to marketing, can you see the Big Picture?

By:Linda Fulkerson

Today’s podcast shares a list of the elements that make up an overall marketing strategy. These individual elements will be discussed in future training within the Marketing for Christian Writers program.

In this episode:

  • 00:16 – Big Picture Marketing
  • 1:05 – Resources
  • 1:51 – What is the goal of marketing?
  • 2:36 – Ways to market your writing.
  • 3:06 – Why traditional marketing fails.
  • 5:25 – Marketing steps to success
  • 8:41 – Your author platform
  • 9:05 – Your marketing hub
  • 14:07 – Your audience
  • 14:24 – Your competition
  • 14:44 – Your best marketing tool
  • 16:15 – Your content
  • 17:18 – Optimization
  • 17:41 – Your web presence
  • 18:30 – Your products
  • 19:20 – Alarming facts about marketing with Facebook (Note: I’ll write a blog post about this next week!)
  • 20:55 – Your reputation
  • 21:43 – Your leads
  • 23:38 – Your monetization methods
  • 24:36 – Your marketing sytem
  • 25:03 – Tip: If you do nothing else, do this!
  • 25:43 – Freebie
  • 26:11 – Devotional thought – God’s masterpiece
  • 27:38 – Big Blooper
  • 32:30 – Is God finished with you?
  • 33:13 – This week’s blog recap/what’s coming up

Links to resources mentioned in this episode:

You may also be interested in:

Topic of next episode:

  • How does one get famous? – I asked my first agent this question. His answer may surprise you. Hint: It’s included in the list of elements for an effective marketing strategy.

Do you have any topics to request or resources you’d find useful within the Marketing for Christian Writers program?

  • If so, please leave a comment below.

Subscribe in iTunes – or download the Podcast app for your mobile device and search for us.

subscribe in itunes

Summary
Article Name
Big Picture Marketing
Description
This podcast episode gives an overview of Big Picture marketing and shares a list of elements to include when developing an overall marketing strategy.
Author


Comments

  • Deborah H. Bateman
    Jul 24, 2014 at 10:09 am Reply

    Thanks for sharing this podcast. Love the way you incorporated the marketing tips with the devotional. I am a Christian author who is also interested in marketing.
    Blessings,
    Deborah
    http://DeborahHBateman.com

    1. Marketing for Christian Writers
      Jul 25, 2014 at 1:10 am Reply

      I’m glad you stopped by and listened to the podcast. I hope you find the info here helpful. Please let me know if you have any suggestions for this site. πŸ™‚
      In Him,
      Linda

Leave a Reply