How much time do writers spend on marketing?
By: Linda Fulkerson
A few months ago, I heard a speaker present about marketing to a group of writers. She mentioned a staggering statistic. I don’t recall her source, but she said that in a typical month, successful professional artists spend 21 days promoting and 7 days creating.
I don’t personally know any writers who spend three-fourths of their time marketing, do you? So, I started wondering, how much time do writers spend on marketing? That is the question for this week’s poll.
Before we get into the actual poll, though, I want to share the two things that are vital to marketing our words – value and awareness. I’ve said (maybe on the podcast?) that much of our problem with selling is overcoming our “obscurity issue.” If no one knows about our writing, we can’t sell books. However, if we don’t provide quality – value – to our readers, it doesn’t matter how many people know about us, we can’t sell books.
In other words, our success as writers requires two basic principles: Provide as much value as possible to our readers, AND increase the awareness about our writing. The good thing is, both of those principles are things we can control.
Every writer I know works hard to improve his or her writing skills. We attend workshops and conferences and participate in critique groups and write and write and write in order to improve our craft. That increases our ability to provide great value to our readers. But remember, great writing that provides great value is only one half of the success equation.
Marketing is where we increase our awareness.
So, this week’s poll asks, “How much time do you spend on marketing?”
How much time do you spend on marketing?